The article focuses on five various uses and important tactics for using Instagram in a newsroom. Poynter points out that publications like the Chicago Tribune use Instagram to connect with audiences on a new level and appeal to a broader range of interests. Tactics such as crowdsourcing, is extremely effective if implemented properly. Crowdsourcing allows publications to create means of connecting with their audience and can feature their audience's work, creating even more content and motivation for audiences to participate in challenges, use specific hashtags and tag the publication in their posts. In the end, crowdsourcing also contributes to free marketing from users.
Instagram is also a useful tool in showcasing photography that the publication may or may not publish. The photographs can offer behind the scene looks into stories and create a unique way for audiences to see more than what is just given to them in print or online.
Another tactic I find interesting that publications can and should implement, is sharing news beyond photographs. Since Instagram is a relatively newer form of media, publications are already becoming a part of the "new generation." However, although Instagram is mainly used for sharing photographs and video content, Instagram can also be used to share news through infographics and other graphic design tools. This creates a fresh form of sharing stories and appeals to audiences who may not only prefer narratives, but also visually appealing and interactive styles.
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