Social media outlets are easy ways to promote and market to an audience that many believe can be difficult to reach politically. Through social media, campaigns can easily appeal and access a wider audience. They can communicate effectively and connect with people on a different level.
Just yesterday, President Obama created his own Twitter account. Within a day, he has over 1.8 million followers. Through his personal account, users can now connect to the President in a whole new way, learning what he has been doing, what he believes in and they are able to voice their concerns straight to him - that is if he regularly reads and responds to his own notifications.
Social media is also a great way to remind users the importance of voting, where to vote and when to vote. Advertisements can be easily placed and promoted to these sites, making it difficult for users to ignore them at times.
Social media is especially useful in promoting social change and awareness. As I prepare to work at Loaves & Fishes this summer, I am regularly thinking about how I can appeal and reach their audiences through the power of communication and social media. As I get ready to launch new projects and run aspects of their social media platforms, I am brainstorming new ways to appeal to all audiences and build a base for Loaves & Fishes that will spread awareness and bring in donations to help fund the non-profit.
At the end of it all, social media is a powerful marketplace that is difficult to ignore. Users are constantly shown advertisements and promotions without even "liking" or "following" these companies.
Imagine a world without social media. Would you be as connected? Would you have learned what your favorite company has been doing as quickly or thoroughly?
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